Changing the Narrative with Fuels For Ireland
Changing the narrative - rebranding the Irish Petroleum Industry Association to Fuels For Ireland, paving the way for a carbon neutral Ireland by 2050.
sector
Fuel
services
Name and Tagline
Brand Identity Refresh
Print Design
Website Design
Content Strategy
Copywriting
Fuels For Ireland is a representative body promoting the interests of their members and the fuel and energy industries as a whole in an open and transparent way. “Fuels For Ireland, Powering Today and Tomorrow.” We worked directly with CEO, Kevin, to create the new name and tagline that would properly represent the members and their commitment to playing a part in the transition to a low carbon, climate resilient and sustainable economy. We developed a new brand identity, at its centre was the logo marque known internally as ‘the ribbon of progress’ which was designed to represent forward momentum and progress, reflective of the FFI’s overall vision.
Vision Document - 40 page document design
A NEW VISION
We wanted to keep the branding clear and simple, working with a videographer and photographer to come up with a suite of imagery that would simply show fuels in use and how they contribute to daily life in Ireland - both domestic and commercial.
Brand tagline, photography and promotional collateral concepts. Photography and videography by Shane and Michelle Prunty.
“Hiring Good as Gold was one of my better decisions! A really talented team who marry strategic thinking with real creativity. They didn't just do what we asked for, but also informed us (in a constructive and collaborative way) what we really needed and how it could be achieved.
Their work was right first time, on time, every time and was delivered to budget. It helps us to communicate our vision for carbon neutrality and our role in #poweringtodayandtomorrow.
I highly recommend Good as Gold.”
- Kevin McPartlan, CEO