It’s safe to say, we were immediately excited about the prospect of working with Visit Wicklow, the County’s official tourism board. We know the county inside out - from the beaches to the mountain tops, the history of rebels running through the Wicklow hills, the bustling towns, and businesses, of which we’re one. 

The ask from Visit Wicklow was simple: “do our social”. A broad brief, but one that was delivered to us with a huge amount of trust and the creative freedom to generate results. We soaked up all the existing collateral, we truffled out the local, niche talking points, we created a consistent formula for our creative approach, and we got to work with steady implementation. People naturally want to engage with a place as remarkable as Wicklow. We realised quickly that listening to our audience would be key to our success. So that’s what we did.