Finsbury Infrastructure is at the forefront of sustainable innovation, investing in infrastructure powered by renewable energy to enhance grid stability and enable further green integration. With the tagline "Sustainability through Innovation", the company needed a refreshed brand identity to reinforce its expertise, trustworthiness, and leadership in shaping the future of infrastructure. We also created a fresh, new website to support the brand online.
At the heart of the rebrand is the "Building Blocks" concept—symbolising Finsbury’s role in laying the foundation for a greener future. The new logo, built around the 'FI' monogram, is a dynamic, modular design that reflects innovation, stability, and adaptability. A fresh, unexpected colour palette introduces vibrancy to the traditionally conservative infrastructure sector, with structured abstract shapes reinforcing strength and reliability, while the injection of yellow evokes energy, growth, and progress.
Beyond aesthetics, this scalable and versatile brand identity positions Finsbury as a leader in sustainable infrastructure, helping other companies transition towards greener solutions. The rebrand strengthens Finsbury’s presence in the industry, ensuring its visual and strategic identity aligns with its pioneering approach to sustainability.
The team at Good As Gold have been exceptional in helping our company establish a brand identity. No request was too big or too small with communication a key focus keeping us updated on progress and ensuring the end product met all expectations. This included work on company branding to accompanying media and the company website. We look forward to working with the Good As Gold team again in the near future.
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