The Kyne Foundation exists to connect changemakers, amplify ideas, and foster meaningful collaborations. With a mission rooted in generosity, trust, and vision, the foundation needed a brand identity that was vibrant, human, and scalable across a wide range of applications.
The identity had to appeal to a broad spectrum of audiences, including thought leaders, beneficiaries, and replicators, while staying flexible and clear enough to sit alongside colourful partner logos and across digital and physical platforms.
Kyne Foundation needed to express empathy, boldness, and wisdom without becoming overly abstract or corporate. We needed to walk the line between clarity and creativity, crafting a personality that could be serious and playful in equal measure.
The identity also had to embody the brand’s core archetypes: the Compassionate Connector, the Visionary Bridge-Builder, and the Generous Mentor, all while ensuring accessibility and resonance with changemakers across sectors.
The identity for Kyne Foundation is grounded in balance. It’s youthful, confident without being overbearing. Geometry and organic forms meet in harmony, echoing the foundation’s role as a bridge between ideas, people, and possibilities.
We developed a visual language that uses clean shapes, purposeful colour, and open space to convey trust and generosity. Blue, associated with clarity and balance, became a subtle hero, anchoring the brand in calmness and focus. The logo is proportionate, adaptable, and legible across all contexts, from digital icons to event signage.
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