Ponc is a new modular furniture brand built on honesty, adaptability, and lasting design. A collaboration between Bear Creation and Klimmek Furniture, the brand needed an identity that matched its unique ethos: to allow individuals to curate their lives with meaning. The name “Ponc” (Irish for “dot”) became a conceptual anchor, representing a starting point with infinite possibility.
Following the naming workshop, the name became our starting point — and from it, we let the dot lead as “the mark of home”. Inspired by the chosen name, our core visual cue emerged as a single dot: never fixed, never the same twice. It shifts, scatters, or clusters, echoing the modularity and adaptability of the furniture itself. Rather than relying on a fixed logo or typeface, the wordmark flexes to fit each context, always native, always unmistakably Ponc.
Ponc begins with a mark — not a traditional brand mark, but a starting point with endless variables. A system built on possibility rather than prescription. Nothing is ever fixed, yet everything is unmistakably Ponc. The identity adapts to its surroundings, shifting to suit each moment and medium. Across packaging, photography, digital assets, and social, it behaves more like a living language than a logo. The result is a brand that feels intentional but never forced — a mark of home that evolves with the people who make it theirs.
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