We shifted the content approach from traditional, curated wedding content to a more human, heartfelt, and value-driven narrative. At the heart of our strategy is the brand message; “true love’s happy place”. A direct reflection of the target couple - eco-conscious, laid back, and bursting with love. We built out an approach to content that was the antithesis of generic, classic, or by-the-book. With custom half-day shoots, we are able to consistently pinpoint nuggets of gold and bring the personalities of Horetown House’s people to the fore.
At the heart of our strategy is the brand message; “true love’s happy place”.
Off the back of a robust strategy and consistent implementation, we’ve created a friendly, inclusive, and emotionally engaging brand voice that resonates with modern couples. A mix of broad wedding industry relatable content underpinned by a distinctive point of view and value set, means new audiences and past couples can enjoy the content on an ongoing basis. On average, content reaches 50% non-followers every month. It also ultimately means, more bookings from dream couples.
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goodasgold
