All at One Table is a collection of some of Dublin’s most loved and lovable restaurants. The group together offers something for everyone, but with a lot of change and many moving parts, there has been a lack of structure, consistency, and storytelling when it comes to social media. That’s where we came in.
Through an in-depth audit, we assessed in detail the current health of all digital channels, from social media to the website and branding. This comprehensive analysis allowed for the development of a clear action plan, built around a traffic-light system to tackle the most pressing issues first. This included a review of all elements of the group’s digital presence and the competitor landscape. The audit outlined clearly some core KPIs for consideration heading into the strategy phase.
With the foundation set, we moved into social media strategy for the group. Although part of the same family, it was vital to deal with each venue individually. Here, we outlined a clear approach and structure for establishing and maintaining a strong foundation on social media backed up by the audit results and in-person visits to each venue. Templates for content calendars and reporting were shared here too to uniform the process. We pinpointed areas for development and opportunity, with clarity on next steps and how to take things forward with purpose.
Our objective was to give the team at All at One Table the tools to save time, stay consistent and execute across all five venues. To be proactive, instead of reactive. We completed the project with a robust handover, ensuring the client's internal social media manager could take full ownership with confidence - supporting them on a consultancy basis where needed.
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