We met the team behind Two Fifty Square at a local brewery, where all good stories start. What was clear from our early conversations was that the level of craft, consideration, and quality going into all aspects of the coffee business was top-notch. The Two Fifty Square brand started as a café in Rathmines but has since grown to a specialty coffee empire. We met them at a pivotal point; in the run-up to opening their most ambitious venture to date, a 6000 square foot coffee HQ in Sandyford.
So, where do we come in? The team will be the first to admit that social media is not their thing. With so much going on and a strong commitment to quality, it had become more of a blocker than an open communication channel. Naturally, this crew can wax lyrical about the most interesting, in-depth aspects of coffee, coffee beans, and the roasting process, but to date, translating that into consistent social media content had proven difficult.
We started by getting the owners, Adam, Louis, and Chrissy, into a discovery workshop. This allowed us to fully understand all aspects of the business and map out, at a very high level, the brand’s personality and positioning for the very first time. These types of hands-on workshops provide a much-needed break from the day-to-day management of a busy business and start the process of creative thought and application.
After a period of social media stagnation, it was vital for us to audit the existing social media presence. A process that revealed areas for optimisation and easy wins. This type of report is vital to assess the current state of play and provides a bill of health status to tackle before getting into any strategic planning or content creation. Some areas of exploration here included streamlining multiple profiles, competitors and digital landscape analysis, profile optimisation, and follow strategy, alongside content and performance reviews. The results highlighted key strengths of the brand online as well as an extremely loyal and engaged audience, both elements which helped us frame the strategy in the next steps.
We built out a structured approach to social media through a strategy which helped to frame how the brand shows up online and who the audience are. We provided a framework for systematically creating content that align with specific business goals, not just social media metrics. This body of work was brought to life with a formalised content calendar for a month. The intention was to show what is possible in line with the strategy and get into a functionality approval process and feedback loop with the managerial team.
We handed over to the in-house team to take the work forward with confidence and clarity.
We loved working with Good as Gold, they took us out of our comfort zone and set us up for getting back up and running again on social media from now and into the future.
Louis Williams
Owner, Two Fifty Square Speciality Coffee
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