Branding / E-commerce solutions / Content Strategy

The Rolling Donut came to us to discuss growing their well-established family business into something more. 

It was important for us to capture the thirty years of history associated with this brand as well as establishing a contemporary aesthetic to appeal to a new generation of donut lovers. The result was a fun, bold brand identity backed up by an e-commerce friendly website that allows for online orders. The brand roll-out here was essential, we included concepts for menus, uniforms, signage, store interiors and packaging. Owner Lisa Quinlan has just opened her fifth Rolling Donut store (in a year), keep on rolling baby!