Building a Lifestyle Brand Through E-Commerce
Beautiful brands belong in a beautiful place and Irish Girl in Brooklyn, Amanda Sawyer, has spent a lot of time perfecting her collection.
E-commerce, Home Interiors
Social Media Marketing
In order to maintain consistency across all brand touching points, the brand aesthetic was coupled with a distinct tone of voice to reinforce the brand values and ethos. This filtered down through the website copy and was a driving force to bring Irish Girl in Brooklyn to life.
AN INSIGHT INTO THE WEBSITE COPY
Amanda’s love for interiors, art and furniture began years ago with flea markets, graduating later to auctions and design shows. Her passion is in antiques, Mid-Century furniture and lighting which is reflected in the beautiful pieces she has collected for resale. ‘Home’ is at the heart of everything Irish Girl touches, home can be a creative expression of our essence, home is our sanctuary, where we celebrate important moments in our lives and express our love of family. With this in mind, Irish Girl in Brooklyn offers unique pieces chosen for aesthetic purposes but also from a core belief of sustainability and value.
Using the e-commerce platform, Shopify, we mapped out a complex filtering system while keeping the style and elegance of the brand at the fore throughout.
Social media graphics templates were created to tell a story of each product, showcasing the craftsmanship and skill behind each piece while paying homage to their vintage roots.