Reuben Godfrey, Co-Founder of Crypto Coast, came to us with a vision to attract crypto-related businesses to Ireland's Southeast coast. Our brief was to create a friendly, contemporary brand identity - both in visual expression and in tone of voice.
We immediately saw an opportunity to do something unusual in this space. Reuben was on-board for us to create some custom illustrations to depict the Irish landscape and infrastructure, so with this in mind, we developed a bright, playful brand aesthetic. We coupled this with a brand language that combined professionalism and warmth - paying homage to Ireland's reputation as some of the most welcoming people in the world.
The end result was a flexible digital brand that resonates with the technologically savvy and expresses the open, welcoming response when doing business in Ireland.
We continued our work for Crypto Coast when they came to us to brand their bi-monthly online show 'Crypto AM'.