The Sad Story of The Forgotten Brands
When I was about 12, I made the decision to ship off my teddy bears to the attic. There were one or two of many that survived the cull but the fact was, I was just too mature for stuffed animals. Ever since, I've often worried about those lads in the attic - cold and alone. The rejected.
Funnily enough after having a conversation with Danielle (Head of Design) I realised she gets the same feeling about her rejected logos. Those poor neglected brands are just sitting in purgatory never to see the light of day again. For a while I've been thinking of paying homage to these guys - give them their day in the sun, their 15 minutes of fame. So have a look below, we're including some of the lucky ones to have made it through the net and indeed to marvel in awe of some of the legends that didn't. They would have wanted it this way....
The Lost Boys
With the introduction of design for mobile UI came a new appreciation for icon design. It's easy to copy the same old icons but coming up with a unique slant can be a project in itself. Often we find that clients revert to original, stripped back versions in fear of having an icon appear counter-intuitive. Here we have the evolution of what this process entails - not as straight-forward as one might think! The first guy was deemed too sinister, the second too laissez-faire. The third we quite liked but it looked like Boy George so we moved to the fourth which like Goldie Locks, we proclaimed was "Just Right!". The final lad is the actual signed off icon. We bitterly call him just bald and pine after the coolness of Just Right. One day...
This logo is a perfect example of compromise. It evolved over a long process with the client who holds the brand very close to his heart. For us, it's paramount to be able to collaborate on design with our clients to ensure we get a solution everyone is happy with and one that works. The final iteration was definitely the best one for the job, he's friendly, well-dressed and approachable. That being said, it's hard not to miss the character from the first draft. He was a grade A bad-ass.
It's fascinating when working with a company that is rebranding after many years in business. The Rolling Donut has been around since the late 70's so while looking for a new look, they also wanted to keep an element of nostalgia involved which was key to the final brand package. Despite this, we adored the bold colours and contemporary prints in the first version. Bottom-line? Mint zig-zags are deadly.
So that's all we've got time for folks. I'm going to head home after work and dust off the poor unfortunates, maybe give them a wash and a renewed lease on life.