GOOD AS GOLD
 

Brand Experience

Brand Experience covers all touching points between your brand and your User (potential customer). It is essentially a User's experience of your brand or business, whether that is through a website, a social media channel, an online chat system or any other medium. We work with businesses to ensure brand consistency across all of these digital channels.

In our experience this approach saves our clients' time, money and stress. We provide and combine a range of digital design and strategy services meaning our customers spend less time jumping between agencies and more time focusing on what makes them remarkable. The result is a fluid project workflow with many elements managed in house and less room for misinterpretation.

We begin each project by getting to the true core of what our client needs, wants and most importantly represents. From here, we develop a tailored solution that helps bring this to light. The end result of each project is a unique set of outputs that genuinely showcase the brand in a way that will engage Users and customers.

In our opinion, strategy informs design and design informs strategy. The two should go hand-in-hand, telling your brand's story both visually and textually. Our services include everything from branding, website and App design, to social media strategies and email marketing. We have built a close network of event organisers, PR specialists and developers around us who work with us to provide full creative solutions for our clients.

 

design

Employing best practises when it comes to Brand and User Experience Design means that Good as Gold can help you grow your User and Customer base. A brand identity is much more than a logo, in the same way, a website is much more than its interface. Understanding the core of a brand is critical in reshaping any product or brand. We are extremely passionate about applying this ethos to all touching points the brand has with staff, customers and Users, across all platforms.  

 

Understanding Your Users and Customers

Focusing on your User as a starting point is crucial for us. At Good as Gold we employ a number of research methods to help us better understand your brand through the eyes of your customers. In doing so, we can formalise the best approach and strategy when it comes to optimising your brand or product. 

 

Digital Design Knowledge

Up to date knowledge of current design patterns and trends allows us to provide you with the best solution for you. A good understanding of how best to design visual components and layouts can save time and money. Keeping the client informed at every stage of the process allows for efficient project time-keeping and opens the project up for more communication - after all, it's you that knows your brand the most. 

 

Building - The Low Code/No-Code Approach

Using industry leading frameworks and third-party integrations means that we can build a solution for you that won't leave you needing to shell out for development time which can be extremely costly. Whether you're refreshing an existing business or starting a new one, we feel that the best approach is organic. Build it cheaply, review analytics and prepare to adapt - all of this is made possible via these frameworks. We put emphasis on training and support for our clients as we want their content to adapt and grow with their business.

 

Make it Shine

We use custom code and bespoke crafted design where possible to ensure that every project we hand over looks as unique and true to brand as possible.

 
 

User Experience & User Interface Design (Apps, Websites & Software Platforms)

• User Research
• Product Mapping
• Planning Workshops
• Wireframing
• Prototype Build
• Responsive Website Design
• CSS & Html Customisation
• Handover to in-house development teams
• Custom Icon and UI Design
• UI Styleguides

 

Graphic Design

• Logo Design
• Brand Identity Design
• Brand Guideline Documents
• Brand Assets delivery for all applications
•Promo Material Concept Design and Delivery

strategy

Data-informed planning

It used to be both extremely expensive and time-consuming to find out about your customers and conduct market research. The age of digital has completely turned this on it's head. Every small business now has access to more information about their customers than they know what to do with. The challenge is filtering through all the white noise and finding the golden nuggets that will help make your product, business or brand more engaging, more exciting and more interesting to Users. There's more consumer choice today than ever before and businesses need to stand out in order to be heard. We find the best way to do this is to understand your audience and build a strategy accordingly.

 

Partnering design with strategy

With data we can understand who customers are, where they are, how and when they interact and much more. The data provides the fact and technical information we need but it does not give the means to interact, engage or truly capture an audience. That comes down to content and content is nothing without design. Every strategy we create holds the brand's personality and aesthetic at it's core. This allows for the building of real brand/customer relationships based on trust and honesty. It ensures the business is being represented correctly and leaves less room for error.

 
 

Digital marketing

• Copywriting
• Audience & Location Strategy
• Email Marketing
• Content Strategy
• Social Media Strategy
• App Store Optimisation
• Search Engine Optimisation
• Third Party Integrations, IE. Google Business, Analytics and Search Console

 

Research

• Analytics research
• Website & SEO Audit
• Competitor Research
• Consumer Analysis
• Audience Profiling
• Social Media Audit
• Usability Audit

 

Support

• Content Management System Training
• Social Media Training
• Email Marketing Training
• Harnessing Analytics and Website Traffic