Employing best practises when it comes to Brand and User Experience Design means that Good as Gold can help you grow your User and Customer base. A brand identity is much more than a logo, in the same way, a website is much more than its interface. Understanding the core of a brand is critical in reshaping any product or brand. We are extremely passionate about applying this ethos to all touching points the brand has with staff, customers and Users, across all platforms.
Understanding Your Users and Customers
Focusing on your User as a starting point is crucial for us. At Good as Gold we employ a number of research methods to help us better understand your brand through the eyes of your customers. In doing so, we can formalise the best approach and strategy when it comes to optimising your brand or product.
Digital Design Knowledge
Up to date knowledge of current design patterns and trends allows us to provide you with the best solution for you. A good understanding of how best to design visual components and layouts can save time and money. Keeping the client informed at every stage of the process allows for efficient project time-keeping and opens the project up for more communication - after all, it's you that knows your brand the most.
Building - The Low Code/No-Code Approach
Using industry leading frameworks and third-party integrations means that we can build a solution for you that won't leave you needing to shell out for development time which can be extremely costly. Whether you're refreshing an existing business or starting a new one, we feel that the best approach is organic. Build it cheaply, review analytics and prepare to adapt - all of this is made possible via these frameworks. We put emphasis on training and support for our clients as we want their content to adapt and grow with their business.
Make it Shine
We use custom code and bespoke crafted design where possible to ensure that every project we hand over looks as unique and true to brand as possible.
User Experience & User Interface Design (Apps, Websites & Software Platforms)
• User Research
• Product Mapping
• Planning Workshops
• Prototype Build
• Responsive Website Design
• CSS & Html Customisation
• Handover to in-house development teams
• Custom Icon and UI Design
• UI Styleguides
• Logo Design
• Brand Identity Design
• Brand Guideline Documents
• Brand Assets delivery for all applications
•Promo Material Concept Design and Delivery